Quick Slant: Price of publicity

May 17, 2013

Quick Slant is an array of brief insights and occasionally opinionated overviews of collegiate athletics in general and the Vanderbilt Commodores in particular.

It's difficult to put a price tag on positive publicity. Sometimes the public relations industry equates a good story to the cost of space if it were purchasing advertising. If that were the case, the three-page spread in Sports Illustrated about our baseball team's pitching tradition would be worth a shade over $700,000 and the great article in Sunday's New York Times about Mike Yastrzemski would come in around $150 grand. There are those who would argue that a positive story is worth much more than an advertisement consuming the same amount of space.

Forty percent of our most recent student-athlete graduates have already been accepted into graduate schools around the country.

Hall of Famer Scotti Madison will be at the Vanderbilt book store this Saturday, May 18 from 9-noon to sign his book, Just A Phone Call Away, an excellent account of his experiences in minor league baseball.

With all the justified buzz about our top-rated baseball team, we trust you have noticed that the men's tennis team made the NCAA's Sweet 16 for the first time in a decade, that our women's golf team is one of just 24 left standing in pursuit of the NCAA championship, that our vastly improved men's golf team is in NCAA Regional play and that our women's track and field team scored its most points at the SEC Championship since 2005.

We might be one of the smallest BCS members in terms of enrollment and alumni population but Vanderbilt athletics ranks high among all of the vast CBS Sports College Network members in terms of electronic readership. In the most recent CBS quarterly report, we were rated in web page impressions, unique browsers (one computer measured per day) and mobile app downloads among the mammoth state schools we compete against nationally. These strong rankings are the product of a loyal fan base, very good athletic teams and a lot of quality work by our communications team.



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