Quick Slant: Music City Bowl survey

By Rod Williamson, Director of Communications

Feb. 8, 2013

Quick Slant is an array of brief insights and occasionally opinionated overviews of collegiate athletics in general and the Vanderbilt Commodores in particular.

Our sales and marketing people surveyed everyone that purchased tickets to the Music City Bowl and we received a reply from approximately one-third of them, enough to form some conclusions and gain some valuable information. The results produced a nine-page summary; among the highlights:

85.9% say they are likely are very likely to buy bowl tickets again through our box office
The average buyer purchased four tickets
Average dollars spent in Nashville for MCB was $433
Just 55% of the buyers were Vanderbilt football season ticket holders
Biggest beef seemed to be the price and location of tickets - neither of which is controlled by the participating teams.
Nearly 87% of respondents were satisfied or very satisfied with the ticket ordering process

We thank everyone who took part in the survey as the information will help us improve.

This weekend's PGA event will be of special interest to Vanderbilt fans. Brandt Snedeker and Luke List, two Commodores on the tour, are paired together in the AT&T Pebble Beach National Pro-Am with another pair of Vanderbilt alums. Snedeker will play with long-time friend and Vanderbilt booster Toby Wilt while List, new to the tour, is paired with Heidi Ueberroth, who is President of NBA International.

Our Brionne Williams won the high jump at a big-time meet in Madison Square Garden last weekend, the Armory Collegiate which drew over 100 teams. Our women's track team is one of our rapidly improving teams (and will take a huge step forward when the multipurpose facility is complete) but our favorite take-away from this trip was hearing of those young `Dores that were in the Big Apple for the first time, taking the subways and in some cases, making their first plane trip.

If you want to maximize your visit to campus, consider Sunday afternoon, Feb. 24. We have five events! At noon the men's tennis team plays Indiana, at 1 o'clock lacrosse hosts national champion Northwestern and baseball plays Monmouth. Then at 4 p.m. women's basketball faces Texas A&M and at 4:30 men's tennis finishes its doubleheader day against Belmont.